Company enjoys sweet success with expansion to Merry Hill


A specialist dessert company founded just two years ago in Wolverhampton is celebrating the opening of its latest store, taking its tally to five outlets with a further four due to open in the coming months.  

Its latest opening is in the food court at the Merry Hill shopping centre in Brierley Hill.  Legal support was provided by the Commercial Property team at FBC Manby Bowdler in Wolverhampton.

Having launched in Wolverhampton in 2015, The Little Dessert Shop has since expanded to include sites in Bloxwich, Wednesfield and West Bromwich and whilst it considered a move to London, it plumped to expand closer to home.  Founder and director, Mu'azzam Ali explains:

“When we were considering our next opening, we secured a unit at London Euston.  However, having had our eye on Merry Hill for well over a year, we decided to keep our expansion initially focused on the West Midlands and surrounding areas.  I don’t doubt, however, that we’ll create a nationwide presence through our planned future expansion.”

With the unit at Merry Hill secured, Mu’azzam and his business partner Zaeem set about reconfiguring and decorating it to reflect the Little Dessert Shop’s brand identity ahead of its opening in June 2017.  

Mu’azzam continues:

“The Little Dessert Shop has established a reputation that, in a very short space of time, has proven highly popular, not just with our customers but with our franchisees who share our vision.  We have created a strong social media presence; are continually investing in our brand and creative marketing; and have ensured that we have the best systems in place to make running a store a success for all involved.

“However, to enjoy this success, it has been essential that we’ve had the right legal support in place. FBC Manby Bowdler’s Commercial Property Team has worked with us from the outset and I sincerely believe that her advice and support has allowed us to grow and prosper in the way we have.  They really has been keen to our success.”

Mu’azzam and Zaeem identified not only a relatively untapped segment of the hospitality sector, but did so in a way which allowed them to really focus on the overall business model and, importantly, the physical environments in which it would operate.

The Little Dessert Shop has been on a phenomenal growth trajectory over the last two years and with a further four openings scheduled, I’m delighted to be able to work with the team as they continue to go from strength to strength.”

Further store openings are planned for Stafford, Telford, Stoke and Shrewsbury.

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