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Law firm welcomes new IP protection with launch of digital asset fingerprinting
31 Jul 2020

Innovators can now take advantage of a new online digital fingerprinting service that has been launched to help protect designs and innovations from copycat misuse.  

It is a development that David Preece in FBC Manby Bowdler’s Corporate Team believes will help asset owners to safeguard every stage of their development and commercialisation cycle and speed up any subsequent litigation process.
Known as WIPO PROOF, the service has been launched by The World Intellectual Property Organisation. It is designed to safeguard intellectual assets by creating date and time-stamped digital fingerprints when information is uploaded. 
Commenting on the launch, David said:
“Being provided with tamper-proof evidence at every stage of an asset’s lifecycle will prove invaluable to innovators.
“The effects of protecting intellectual property from misuse or misappropriation will be far-reaching and I’d anticipate this being particularly important where the assets themselves may not satisfy the requirements for registrable or unregistrable IP rights at a point in time.”
The digital fingerprinting provided by WIPO PROOF can not only protect any intellectual outputs that can be generated in the form of a digital file, but it will also support the speeding up of any subsequent litigation over copyright, design or patent, by recording and confirming each stage.
David added: 
“In our increasingly digital world, and with increased collaboration, there is a heightened risk that security of IP may be breached, so anything that creators can do to protect themselves is important. 
“This development has implications for a wide range of situations. For example, a concept for a television show could be ‘fingerprinted’ before ideas are shared with a broadcaster; or in situations such as tech development or scientific research, where originators wish to open up their ideas to shared development, the original concept can be secured before doing so.” 
The cost of each WIPO PROOF fingerprint token is set at 20 Swiss Francs and they can be bought in bundles. A simple infographic from WIPO shows how the new process works. 

The World Intellectual Property Organization (WIPO) is the global forum for intellectual property policy, services, information and cooperation and is a specialised agency of the United Nations. 

Anyone with concerns around how to protect the intellectual property of their assets should contact David Preece using the details below.

Meet David Preece